I am sorry, but I do not want to be famous, because fame is no guarantee, but legacy lasts a lifetime – I would want to be a legend. Just ask Vanilla Ice or MC Hammer – both of whom were enormous stars in the early 90′s. As we reach the one year anniversary of the death of legendary and phenomenal entertainer, Michael Jackson, it is a sure shot that beyond fame, Michael left a legacy that will live on for centuries. He will go on to inspire others with his body of work and that is what you should work for too, not 15 minutes in the spotlight, a one hit, or to be the ‘it’ person for the moment. This should filter through everything that you do, from your music to your publicity and even how you carry yourself in public. While it is good to have your own sound and style you should not cling too  tightly to it as to maintain a legacy over years you must be able to work to reinvent yourself, so when your time comes, like Michael, you can leave behind an undeniable legacy.The key is to have a foundation that you can work around. This can be made clear in all of your promotions, from your EPK to your live shows. Live shows are promotion too! If you can create a legacy the fame will follow, but a legacy does not always follow fame. To create something that will last you need to work hard at your craft – to once again think on Michael Jackson, he certainly worked hard at his style over many years to the point where he became synonymous with his own dress sense, dance moves and vocal style. The tip of a hat, a spin and the moonwalk are all tied to memories of Michael Jackson.
Many musicians don’t realize that just because you have a record deal, that does not mean anything, if you don’t use the status that you have obtained, to build up your legacy, otherwise, you will come and go, and no one will remember who you are. You should see a deal as a start point to get yourself heard, for you and your publicist to push your publicity and to start up to build your own legacy. Artists should not get caught up in getting signed, but getting caught up in creating the pinnacle legacy they can, even after death.